Launched its own Fitness+ service for $9.99 a month in September, which is comparable to The company bought MapMyFitness in 2013 for $150 million.Ĭonnected fitness has been a hot trend in recent months. The connected fitness segment, which includes MyFitnessPal and MapMyFitness, drove $37 million of the company’s $1.43 billion sales during the third quarter. Under Armour said MapMyFitness will continue to be a “crucial element of Under Armour’s digital strategy, as does its connected footwear business.” The company will continue to operate the separate MapMyFitness platform, which includes MapMyRun and MapMyRide. In December 2013, MyFitnessPal acquired Austin-based MapMyFitness and since then has been intently focused on creating "the largest connected fitness platform." T he app now reaches over 80 million registered users.“As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” Under Armour CEO Patrik Frisk said in a news release.įrisk said divesting MyFitnessPal reduces complexity for consumers interacting with the Under Armour brand, “by empowering sharper alignment with our long-term digital strategy.” He said it also gives the company more flexibility to invest toward driving long-term returns and value for shareholders "MyFitnessPal is the leading free resource for achieving and maintaining health and fitness goals, providing nutritional information for over five million foods and offering caloric data associated with hundreds of exercises, empowering its community to make better, more informed healthy-living decisions," Under Armor said in its quarterly result. The app has racked up 20 million registered users around the globe since its founding in 2007. The Endomondo Sports Tracker mobile app lets people track workouts, analyze their performance, and stay connected while acting as a personal trainer for your smartphone. MyFitnessPal, a social fitness app that allows you to log calories, record exercise, and compete with your Facebook friends to lose weight, has helped millions of users get more fit.Įndomondo, like MyFitnessPal, is also a social fitness network. Account icon An icon in the shape of a person's head and shoulders.
0 kommentar(er)
